This article delves into the comprehensive website audit and error-fixing process undertaken for Edurev.com, a prominent educational platform. Through a systematic analysis, correction, and enhancement approach, Edurev.com aimed to optimize its website performance and enhance user satisfaction.
Objectives
- Identify and Rectify Errors: The primary objective was to identify and rectify errors impacting website performance, ensuring a seamless browsing experience for users.
- Enhance User Experience: Another crucial objective was to enhance user experience by streamlining navigation and improving content presentation, fostering engagement and retention.
- Ensure SEO Compliance: Additionally, Edurev.com aimed to ensure compliance with SEO best practices to improve search engine visibility and attract organic traffic.
Challenges
- Inconsistent Heading Tags: One of the main challenges encountered was the inconsistency in H1, H2, and H3 tags across different pages of the website, leading to confusion for both users and search engines.
- Presence of Redundant Tags: Moreover, the presence of multiple H1 and meta tags added complexity and hindered effective indexing by search engine crawlers.
- Lack of Standardized Patterns: The absence of standardized heading patterns further compounded the challenges, impacting website structure and navigation.
Process
1. Comprehensive Analysis:
A comprehensive analysis of the website’s structure and content was conducted, identifying areas for improvement and optimization.
2. Correction of Heading Tags:
The next step involved correcting H1, H2, and H3 tags for consistency and coherence across all pages, ensuring clarity and hierarchy.
3. Removal of Redundant Tags:
Redundant H1 and meta tags were removed to simplify the website structure and facilitate smoother indexing by search engines.
4. Detailed Reporting:
A detailed report outlining the findings and recommendations was provided to the development team for prompt corrective action, ensuring timely implementation of necessary changes.