This case study delves into a large-scale SEO optimization project involving 100,000 pages, implemented solely using free tools. The strategy primarily focused on keyword research and the addition of SEO paragraphs to enhance the topical and keyword strength of the entire website.
Objectives
- The primary objective was to bolster the website’s topical and keyword strength by incorporating SEO paragraphs across all pages. This approach aimed to improve the website’s overall visibility and relevance in search engine results.
Process
To streamline the optimization process, the website was categorized into various exam types, including UPSC, JEE, NEET, CAT, GATE, and K10-Classes, among others.
Each exam category was further segmented into different types of pages:
- Explore Courses Page
- Course Page
- Chapter Page
- Content Page
- Questions Page
A topical map was created for each page category, identifying highly relevant keywords with high search volumes. These keywords were then strategically integrated into paragraphs across the website.
Keyword Research Process
Gathering High-Volume Keywords:
A comprehensive list of high-volume keywords for all exams was compiled using tools such as Keyword Planner and the Surfer extension.
Analyzing Competition Pages:
High-ranking competitor pages were studied and categorized into similar page types found on the website, such as docs, test pages, and course pages.
Categorization into the Topical Map:
Categorizing relevant keywords based on the type of page and exam.